Chevrolet Hits the Slopes with ‘Mountain Movers’ Series
Going behind the scenes of perilous
work building action sports venues
DETROIT – When ESPN Winter X
Games course designer Chris “Gunny” Gunnarson and award-winning television
producer Jason Carbone set out to create a behind-the-scenes series of action sports
competitions, they knew they needed to team up with Chevrolet.
The brand has been part of Gunnarson’s action-packed life
since he bought his great-grandmother’s 1964 Bel Air at the age of 16.
These days, Gunnarson, owner and president of Snow Park
Technologies, personally relies on a 2012 Chevrolet Silverado 3500HD dually to
handle heavy duty work in harsh conditions – the kind that will provide
real-life drama on the new National Geographic Channel series, Mountain Movers, set to premiere this spring.
“When athletes like Shaun White, Louie Vito and Danny
Davis perform freestyle tricks in the halfpipe, it is one of the most exciting
things you'll see in sports," said Chris Perry, U.S. vice president of
Chevrolet Marketing. "Mountain Movers is a great fit for
Chevrolet, because it’s authentic. The show's hardworking, dedicated crew
overcomes the odds each week using skill and creativity to design and build
world-class winter action sports venues."
Jason
Carbone’s Good Clean Fun (Tia &
Tamera, Run’s House, Life of Ryan), is developing and producing the series
for NGC. From the first time he met Gunnarson
and was introduced to his world, Carbone knew that he had to capture for television
the real-life drama of these men defying the fiercest that Mother Nature can
dish out to create the pulse-pounding competition courses for the
world’s most popular action sports events.
“Snow
Park Technologies works in the most remote locations under extreme conditions,
exactly the type of programming NatGeo is famous for,” Carbone said. “From
avalanche control to building a half-pipe in blizzard conditions, Mountain Movers is going to take the
viewer to locations and place them in experiences that are truly one of a
kind.”
Gunnarson
and his Snow Park Technologies crew have designed and built more than 250
competition courses, including all of the Winter X Games in the United States
and Europe, World Snowboard Championships and the Winter Dew Tour, among
others.
Mountain
Movers will show Gunnarson and his crew creating innovative snow
sport venues in epic settings, where the hazards of winter weather, avalanches
and working with heavy machinery present constant challenges.
“Building
snow parks is tricky business under the best of conditions. Mountain Movers is about taking on the big challenges and having the right
tools to get the job done,” Gunnarson said. “I know Chevy trucks can handle the
heavy duty work we do, and in the nastiest environments a mountain can offer
because I use them every day.”
Added Michael Cascio, executive vice
president of programming for National Geographic Channel: “Mountain Movers will have all the elements that National Geographic
Channel loves in developing great TV: insane feats, high-intensity projects,
hazards around every corner and engrossing personalities. Chevrolet is a
perfect match for this adrenaline-packed project and we are looking forward to
rolling out each action snow sport episode for our television audience.”
General
Motors is a co-producing partner for Mountain
Movers and key advertiser across the National Geographic Channel program
schedule. Chevrolet is the lead media partner of Mountain Movers, which includes integration.
Mountain
Movers is
expected to appeal to young male fans of adrenaline-fueled winter sports competitions
that typically feature high-flying snowboarding, skiing and snowmobiling. TV viewership for these events is on the
rise. The 2012 Winter X Games saw a 32-percent increase in
viewership from the previous year, including a 17-percent increase among males
ages 18 to 34.
For more information, visit
natgeotv.com.
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About Chevrolet
Founded
in 1911 in Detroit, Chevrolet is now
one of the world's largest car brands, doing business in more than 140
countries and selling more than 4.5 million cars and trucks a year. Chevrolet provides customers with
fuel-efficient vehicles that feature spirited performance, expressive design,
and high quality. More information on Chevrolet models can be found at www.chevrolet.com.
About Snow Park Technologies
Snow Park
Technologies (SPT) is the world’s leading consulting team for special projects
on snow. SPT’s wide range of expertise includes designing and building some of
the most renowned resort terrain parks and halfpipes, high profile ski and
snowboard competition courses and countless on-snow productions. SPT also
provides event production services, sport organizing and marketing services
aimed at youth categories. The SPT team is a collection of the most experienced
and talented freestyle park and pipe innovators in the world, whose dedication
and passion for snowsports has redefined the winter landscape and what is
possible on snow. For more information,
visit SPT’s web site at http://www.snowparktech.com.
About
Good Clean Fun
Good
Clean Fun is one of industry’s top producers of celebrity driven reality
series, capturing the compelling drama of real life with a proven track record
of keeping America tuned in. The LA-based company has cultivated relationships
with talent that make it a powerhouse offering viewers insider access to the
lives of their favorite celebrities. Breaking onto the scene with Run's House, Good Clean Fun helmed six
seasons of this NAACP award-winning hit for MTV, depicting the lives of hip hop
royalty, led by patriarch Rev. Run (Joseph Simmons) of Run DMC struggling to
wrangle his wife and children into one happy hip hop family. Dubbed "a
reality television milestone" by the New York Times, The Life of Ryan introduced America to then 17
year old teen skateboarding phenomenon Ryan Sheckler which broke fresh ground
for the genre and brought extreme sports to mass audiences. Good Clean Fun
currently produces the Style Network’s hit reality show Tia & Tamera, which
premiered in 2011 to record breaking numbers, becoming the most-watched show in
the network’s 12 year history. http://www.goodcleanfunllc.com/
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