November auto sales finished strong with Thanksgiving and Black Friday specials going on throughout the country. But pickup truck sales typically finish strong in the last few months of the year as dealerships try to reduce inventory to make room for new models that are on the way for the new year. Add to that strong incentives and lower fuel prices (that look to stay that way for a while), and consumers have some good reasons to purchase a new pickup. Some analysts are predicting a possible year-end sales total for the auto industry close to 17 million units, the highest we've seen in a decade.
Ram sales continue to be the standout in the segment, but GM (Chevrolet and GMC) has done well in the final half of the year, making slight gains in market share due in large part to Ford's flat sales numbers. Ford's plant changeovers for the 2015 F-150 reduced product availability.
This is the first month we've seen the all-new Chevy Colorado and GMC Canyon on our list, and interest seems to be pretty strong as the "days supply" number — about 10 — indicates there are plenty of people interested in the smaller pickups. Still, we're guessing it will take a while before we see how well GM's decision to invest in these new vehicles pans out. We'll post the fastest and slowest sellers for November soon.
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