2014 Silverado: Stronger, Smarter and More Capable

From hood to hitch, the most refined, best engineered Silverado ever

Three new EcoTec3 engines designed for more power, improved efficiency

Engineered for tough truck duties and legendary Chevy truck dependability

DETROIT – Chevrolet today unveiled the all-new 2014 Silverado 1500 full-size pickup. New from hood to hitch, Silverado is engineered to be the strongest, smartest, and most capable Silverado ever.

The new Silverado builds on Chevrolet’s 95 years of truck heritage, while raising the bar for full-size pickups. Among the many updates for 2014 are a new trio of powerful, efficient EcoTec3 engines; a stronger, quieter, more comfortable cab; revised steering, suspension and brakes; ingenious solutions for managing cargo in the bed and true truck capability for towing and hauling.

“Our customers rely on their trucks to meet the day-to-day challenges of earning a living, running a business and taking care of their families,” said Mark Reuss, president, GM North America.

“Chevrolet is committed to giving truck customers the most-refined, best-engineered pickups in the market.”

The 2014 Silverado will become part of Chevrolet’s three-truck portfolio, designed to let customers select the right truck for their needs. It joins the Silverado 2500 and 3500 HD pickups, the ultimate tools for towing and hauling, which were new for the 2011 model year. Chevrolet is also developing an all-new Colorado midsize pickup, which will offer proven truck capability in a space- and fuel-efficient package.

Every detail of the 2014 Silverado 1500 was designed and engineered to meet the exacting requirements of full-size truck customers and to strengthen Chevrolet’s reputation for building the most dependable, longest-lasting full-size trucks – trucks with the lowest overall cost of ownership.

“Don’t let the work boots fool you. Truck customers are among the most discerning and demanding in the business,” said Jeff Luke, executive chief engineer for full-size and midsize trucks.

“The designers and engineers who created the new Silverado share this passion for trucks. They have built this truck – and tested it to the extremes – to give customers the right tools for the tough jobs, and they have created dozens of solutions to the challenges truck customers encounter every day.”

2014 Silverado 1500 at a glance
For 2014, Silverado 1500 is designed and engineered to deliver the capability – without compromise – that customers have come to expect from Chevrolet pickups.

Silverado’s exterior design blends strong Chevy truck heritage with a refined, modern aesthetic. The new design is more muscular, more functional and more aerodynamic. A twin-port grille, full-width bumper and dual power dome hood create a strong presence, which is carried through in sculpted body sides and fender flares.

The new Silverado design is about much more than just looks, however. The new front end is engineered to improve sealing for more efficient cooling, while the roof and tailgate spoiler were shaped in the wind tunnel to smooth airflow over the truck for reduced drag. New inlaid doors, which fit into recesses in the bodyside, reduce wind noise for a quieter cab.

Under the hood, the 2014 Silverado 1500 features a family of three all-new EcoTec3 engines, a V-6 and two V-8s, engineered specifically for use in full-size trucks. All three engines incorporate direct fuel injection, cylinder deactivation and continuously variable valve timing, a combination of advanced technologies not found in other competitors’ trucks. All three switch seamlessly to four-cylinder operation to improve efficiency during light load driving and all three are engineered provide more power, more torque and better efficiency than the previous versions.

The engine family includes a new 4.3L V-6 that will have ample torque to power a crew cab pickup and tow a substantial trailer, as well as a new 5.3L V-8 designed for more power, more torque and better efficiency than the current version, which is currently the V-8 fuel economy leader. A new 6.2L V-8 is engineered to be the most capable engine in any light-duty pickup.

SAE certified horsepower and torque ratings and EPA fuel economy estimates for the new Silverado will be final and available beginning early next year.

The all-new interiors of the 2014 Silverado 1500 reflect the same focus on form and function. The upright instrument panel, six-gauge instrument cluster and multiple storage options are tailored specifically to the needs of truck customers. Controls are functional, logically placed and easy to operate with work gloves on. Rear doors on crew cabs are larger, for easier entry and exit, and rear doors on extended cab models are now hinged at the front for easier access, especially in tight spots.

The new Chevrolet MyLink provides easy-to-use connectivity for the job site or the family vacation, with natural voice recognition and enough ports and power outlets to support multiple devices.

The new truck cab is stronger, with nearly two-thirds of the structure made from high-strength steel for a confident feel and improved safety. Similarly, the main rails and key cross members of the updated frame are high-strength steel with major elements hydroformed for reduced mass and improved strength.

New shear-style body mounts tune out both up-and-down and side-to-side movement for a quieter, more comfortable ride. Extended- and crew-cab models have a third set of hydraulic body mounts to further isolate the cabs. Combined with numerous other acoustic and NVH (noise vibration and harshness) enhancements, the intended result is a solid, refined feel with no loss in traditional truck capability.

The pickup box also benefits from this focus on providing Silverado customers with the right tools for the job. The box is made from roll-formed steel for increased strength and reduced mass, compared with the stamped beds used by major competitors, and it features a range of smart solutions for everyday life.

Silverado’s CornerStep bumper, combined with handholds built into the new box rail protectors, makes it easier to access the box. The bed is also available with new upper tie-down hooks, under-rail light-emitting diode lighting, and an EZ Lift and Lower tailgate.

For the first time, Silverado 1500 crew cabs will be available with a longer 6’6” foot box, in addition to the previous 5’8” box, enabling customers to carry more cargo while still being able to park in many garages.

The chassis of the 2014 Silverado includes a number of customer-focused updates. A revised front and rear suspension and wider wheels provide a more comfortable ride and more confident handling. Electric power steering improves steering feel and reduces fuel consumption. New four-wheel-disc brakes with Duralife ™ rotors improve brake feel and extend rotor life.

Silverado will be available with segment-exclusive safety features such as Forward Collision Alert, Lane Departure Warning with an Active Safety Seat, and Front and Rear Park Assist. StabiliTrak with Trailer Sway Control and Hill Start Assist are standard on all Silverados.

“We have made significant upgrades in the key areas of the new Silverado, and improved almost every detail of the truck,” said Luke. “We think both Chevrolet loyalists and competitive shoppers are going to find a lot to love about the new Silverado, beginning with the very first time they sit behind the wheel.”

Engineered and validated for demanding customers
Truck customers are among the most discerning and demanding in the business. They know trucks inside out – many have owned trucks for decades. They work their trucks hard, under conditions that would shock many car owners. They have tough tasks to do, and they expect their trucks to do them, without complaint. And they expect their trucks to endure – the average age of a full-size pickup is now more than 10.4 years.

The team that designed the new Silverado went to extremes to design a new truck that would exceed the demands of these customers.

For example, GM’s new full-size trucks will undergo more than 6 million miles of durability testing in the torture chambers at the Milford Proving Ground, over the deserts and mountains of Nevada and across the frozen flats of Kapuskasing, Ontario. That’s equivalent to 240 trips around the earth. In addition, the trucks will accumulate more than 7 million real-world miles during final testing, bringing total test miles to more than 13 million.

The increased power, torque and efficiency of the new EcoTec3 engine family resulted from an unprecedented level of computer analysis, including extensive computational flow dynamics, to optimize the burning of air and fuel in the cylinders. More than 10 million of hours of computational analysis went into the engine program. More than 6 million hours – about 685 years’ worth – of analysis went into the advanced combustion system alone.

Even the basics, like the new inlaid doors, were tested to the extreme, with the doors undergoing nearly 150 truck lives’ worth of testing.

The 2014 Silverado 1500 crew cab will start production in the second quarter of 2013, with other cab styles following later in the year.

Pricing will be announced closer to start of sale